Skill-first progression
Make a competitive build achievable through normal play at a reasonable pace—without paid shortcuts shaping the experience.
Since NBA 2K13 · 2012—2026
14 years.
Enough.
Virtual Currency arrived with NBA 2K13. Fourteen annual release cycles later, players are still being asked to pay real money to progress faster. Basketball should reward play—not payments.
✓ 100% free✓ Player-led✓ Peaceful & constructive
14 YEARS IS ENOUGH ● BUY THE GAME · SKIP THE VC ● PLAYERS OVER PAYMENTS ● 14 YEARS IS ENOUGH
THE TIMELINE
Fourteen release cycles.
One line in the sand.
NBA 2K13 brought VC to consoles in 2012. Today, 2K says VC can be used on MyPLAYER attributes and that players can buy it with real money to get currency faster. We believe a full-priced competitive sports game should never make paid progression feel like the fast lane.
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WHAT WE'RE ASKING FOR
A fairer game.
Three clear changes.
We are not asking players to stop loving basketball games. We are asking 2K to respect the time, skill, and money players already invest.
No paid stat advantage
Keep real-money purchases cosmetic. Competitive attributes, boosts, and core progression should be earned on the court.
A complete full-price game
Design every core mode to feel complete at purchase, with transparent progression and no pressure to spend again.
THE PLAYER PLEDGE
Love the game.
Reject the pressure.
This is a focused spending pledge, not a harassment campaign. We make the point by acting together.
- 01I will not purchase VC.✓
- 02I will share why fair progression matters.✓
- 03I will keep criticism factual and respectful.✓
- 04I will welcome players on every platform.✓
THE GAME PLAN
One pledge.
Three moves.
Momentum comes from clear, repeatable action—not rage for a weekend.
1
Join
Put your name behind a simple promise: no more buying progress.
Take the pledge →2
Share
Bring one teammate. Then ask them to bring one more.
3
Hold the line
Keep playing if you choose. Keep the wallet closed on VC.
BUY THE GAME · SKIP THE VCSTRAIGHT ANSWERS
FAQ
Is this a boycott of NBA 2K?+
It is a targeted pledge not to purchase VC. Every player can decide whether to buy or play the base game; our shared line is refusing paid progression.
Is this campaign affiliated with 2K or the NBA?+
No. End VC is an independent, player-led advocacy campaign and is not affiliated with, endorsed by, or sponsored by 2K, Take-Two, or the NBA.
What happens to my email?+
It is stored privately for campaign updates and roster administration. It is never displayed publicly or sold. Only your name or player tag may appear publicly if you leave that option checked.
What kind of action does this campaign support?+
Peaceful, factual, lawful consumer advocacy. We do not support harassment, threats, spam, cheating, or targeting individual developers or community members.
THE FOUNDING ROSTER